Jewelry is our passion

Discover with us...

the journey

Since our founding in 2004, our jewelry label has continuously evolved to offer you a wide range of exquisite creations.

Originally started with an enthusiastically received fashion jewelry collection, our founder Zvi Segal has completed his gemmology studies and perfected his skills as a goldsmith.

As a small family boutique label, we have specialized in fulfilling individual customer requests. From reusing your old gold jewelry for new creations, to custom designing a one-of-a-kind piece from scratch, we are your trusted resource.

Of course, our unique bridal collection adapts to your personal ideas, and our experienced team will be happy to advise you on different gemstones, colors and materials in order to realize your dream creation.

With many years of expertise in jewelery design and manufacture, we share our passion with you and bring our fashion experience to the world of fine jewellery.

Our team:

Zvi Segal: visionary, goldsmith and founder
Sapir Segal: Web Design and Social Media Manager
Yair Segal: IT and business development


Let us create your piece of jewelry according to your wishes.

your creation

Our catalogue

Browse our catalog and discover the different collections.



Badenerstrasse 175
8003 Zurich

Tue - Fri 10:30-13 14-18:30
Sat 11-17

Phone: +41 44 5904142

Tram 2/3, bus 32
Stop: Kalkbreite/Bhf.Wiedikon

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